Case Study /
Dr. Susannah Hills
Establishing Dr. Susannah Hills as a Media Expert in New York City and Beyond
Client
Dr. Susannah Hills
Locations
New York City
Background
Objectives
MB and Associates was engaged to secure regular media appearances for Dr. Susannah Hills, with the goal of establishing her as a go-to expert for medical commentary in New York City and expanding her presence to national media platforms.
strategy
- Local New York City Television Presence
- National Television Exposure
Implementation
Local New York City Television Presence:
MB and Associates focused on securing ongoing and regular television segments on major New York City programs. The firm successfully placed Dr. Hills on:
- NBC4
- CBS2
- Fox5
- WPIX11
- New York 1
This consistent local media presence helped establish Dr. Hills as a recognized medical expert in the New York City area. Regular appearances on these diverse channels ensured that she reached a wide demographic of viewers across the city.
The frequency of these segments allowed Dr. Hills to comment on various medical topics, likely related to her area of expertise, current health trends, and breaking medical news. This regular exposure helped build her credibility and made her a familiar face to New York City viewers seeking medical information.
National Television Exposure:
To expand Dr. Hills’ influence beyond New York City, MB and Associates secured national television segments on:
- Scripps: Appearances on this national media network helped Dr. Hills reach audiences across multiple states.
- Mornings on Merit: Regular segments on this morning show provided a platform for Dr. Hills to discuss medical topics with a national audience.
- Newsnation: Appearances on this national news network further solidified Dr. Hills’ status as a nationally recognized medical expert.
These national television appearances allowed Dr. Hills to address broader medical issues and reach viewers across the United States, establishing her expertise on a larger scale.
Results
The comprehensive media campaign for Dr. Susannah Hills yielded significant outcomes:
Local Expert Status:
Dr. Hills became a recognized medical expert in the New York City area, with regular appearances on major local television stations.
Broad Local Reach:
The diversity of local channels (NBC, CBS, Fox, WPIX, NY1) ensured that Dr. Hills reached various demographics across New York City.
National Recognition:
Appearances on national platforms like Scripps, Mornings on Merit, and Newsnation established Dr. Hills as a medical expert beyond New York City.
Increased Visibility:
Regular television appearances likely led to increased name recognition for Dr. Hills among both patients and peers.
Platform for Medical Education:
These media appearances provided Dr. Hills with a platform to educate the public on important medical issues.
Career Advancement:
While specific details are not provided, the increased media exposure likely contributed positively to Dr. Hills’ professional standing and potentially her medical practice.
Through a strategic approach focusing on consistent local television appearances in New York City, complemented by national television exposure, MB and Associates successfully established Dr. Susannah Hills as a recognized medical expert in both local and national media.
The success of this campaign demonstrates MB and Associates’ ability to develop and maintain strong media relationships, identify appropriate platforms for their clients, and consistently secure valuable media exposure. This case study exemplifies the power of a well-executed media strategy in building a strong public profile for medical professionals, enhancing their credibility, and expanding their influence beyond their local practice.
This comprehensive media campaign not only positioned Dr. Hills as a go-to expert for medical commentary in the competitive New York City market but also expanded her influence to a national audience. The diverse range of television programs, from local news to national morning shows, ensured that Dr. Hills could reach and educate a wide variety of viewers on important medical topics.