Case Study /
Davis Cosmetic Plastic Surgery
Building a Long-Term Media Presence Davis Cosmetic Plastic Surgery
Client
Davis Cosmetic Plastic Surgery
Locations
Cherry Hill, New Jersey
Background
Objectives
MB and Associates was engaged in a long-term partnership to represent Dr. Steven Davis and his plastic surgery team, with the goal of securing consistent, high-profile media coverage across various platforms over a 15-year period.
strategy
- National Television Presence
- Local Media Domination
- Print and Digital Media Coverage
Implementation
National Television Presence:
MB and Associates focused on securing recurring segments on major national television shows to establish Dr. Davis as a recognized expert in cosmetic surgery. The firm successfully placed Dr. Davis on:
- The Today Show: Regular appearances on this popular morning show helped reach a broad, nationwide audience.
- The Doctors: Frequent segments on this medical talk show allowed Dr. Davis to showcase his expertise to health-conscious viewers.
- The Howard Stern Show: Appearances on this iconic radio/TV show helped reach a diverse, often younger demographic.
- Dr. Oz: Regular features on this health-focused show further solidified Dr. Davis’s reputation as a trusted medical expert.
These recurring national TV appearances ensured consistent visibility and credibility for Davis Cosmetic Plastic Surgery on a national scale.
Local Media Domination:
To maintain a strong presence in the Philadelphia area market, MB and Associates secured ongoing and frequent coverage on major local television programs:
- CBS 3
- NBC 10
- 6ABC
- Fox 29
This consistent local media presence helped establish Davis Cosmetic Plastic Surgery as the go-to practice for cosmetic procedures in the Philadelphia and South Jersey area.
Print and Digital Media Coverage:
To complement the television appearances and reach diverse audiences, MB and Associates secured frequent news coverage in prestigious print and digital publications:
- Wall Street Journal: Coverage in this respected financial publication lent credibility to the business aspects of cosmetic surgery.
- Men’s Health and Women’s Health: Regular features in these magazines helped reach health-conscious individuals interested in cosmetic procedures.
- The Philadelphia Inquirer: Consistent coverage in the region’s primary newspaper ensured local visibility.
- Philadelphia Style Magazine and Philadelphia Magazine: Features in these lifestyle publications helped position Davis Cosmetic Plastic Surgery as a luxury brand in the local market.
Results
The 15-year PR campaign for Davis Cosmetic Plastic Surgery yielded impressive and lasting results:
National Recognition:
Dr. Steven Davis became a nationally recognized expert in cosmetic surgery, regularly featured on major television shows.
Local Market Dominance:
The practice established itself as the leading cosmetic surgery center in the Philadelphia and South Jersey area.
Media Omnipresence:
Consistent coverage across television, print, and digital media ensured that Davis Cosmetic Plastic Surgery remained top-of-mind for potential clients.
Diverse Audience Reach:
The variety of media placements helped the practice appeal to a wide range of demographics, from young adults to seniors, and both men and women.
Enhanced Credibility:
Regular appearances in reputable publications like the Wall Street Journal and health-focused magazines bolstered the practice’s credibility.
Sustained Growth:
While specific figures are not provided, the consistent media presence likely contributed to steady growth in client base and revenue over the 15-year period.
Thought Leadership:
Dr. Davis was established as a go-to expert for commentary on cosmetic surgery trends and innovations.
Thought Leadership:
Dr. Davis was established as a go-to expert for commentary on cosmetic surgery trends and innovations.
Through a strategic, long-term approach focusing on consistent national and local television appearances, coupled with regular print and digital media coverage, MB and Associates successfully built and maintained a strong media presence for Davis Cosmetic Plastic Surgery over a 15-year period.
The success of this long-term campaign demonstrates MB and Associates’ ability to develop and maintain enduring media relationships, adapt to changing media landscapes, and consistently deliver valuable exposure for their clients. This case study exemplifies the power of persistent, strategic PR efforts in building and sustaining a strong brand presence in the competitive field of cosmetic surgery.
This comprehensive, sustained PR campaign not only established Dr. Steven Davis as a nationally recognized expert in cosmetic surgery but also solidified the practice’s position as a leader in the Philadelphia and South Jersey market. The diverse media strategy ensured that Davis Cosmetic Plastic Surgery remained visible and relevant to a wide range of potential clients across various demographics.