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Building a Long-Term Media Presence for Davis Cosmetic Plastic Surgery

Client

Davis Cosmetic Plastic Surgery

Locations

Cherry Hill, New Jersey

Background

Davis Cosmetic Plastic Surgery, led by Dr. Steven Davis, is a plastic surgery practice in Cherry Hill, New Jersey. The practice partnered with MB and Associates, PR firm for plastic surgeons, to establish and maintain a strong media presence and enhance Dr. Davis’ visibility as a cosmetic surgery expert.

Objectives

MB and Associates entered a long-term media relations partnership with Dr. Steven Davis and his plastic surgery team. The goal was to secure consistent media coverage across television, print, and digital platforms while building a strong plastic surgeon media presence for Dr. Davis.

strategy

National Television Presence
Local Media Domination
Print and Digital Media Coverage

Implementation

National Television Presence:

MB and Associates focused on securing recurring television opportunities for Dr. Davis on major national programs. The aim was to position Dr. Davis as an expert in cosmetic surgery. We helped them secure appearances on:

The Today Show: Regular appearances on this popular morning show helped reach a broad national audience.
The Doctors: Frequent segments on this medical talk show allowed Dr. Davis to showcase his cosmetic surgery expertise to television audiences.
The Howard Stern Show: Appearances on this radio/TV show helped expand Dr. Davis’ media exposure.
Dr. Oz: Regular features on this health-focused show further solidified Dr. Davis’s reputation as a trusted medical expert.

These recurring national TV appearances ensured consistent visibility and credibility for Davis Cosmetic Plastic Surgery on a national scale.

Local Media Domination:

To maintain a strong presence in the Philadelphia area market, MB and Associates used strategic plastic surgeon marketing to secure ongoing and frequent coverage on major local television programs.

CBS 3
NBC 10
6ABC
Fox 29

This consistent local media presence helped establish Davis Cosmetic Plastic Surgery as the go-to practice for cosmetic procedures in the Philadelphia and South Jersey area.

Print and Digital Media Coverage:

To complement the television appearances and reach diverse audiences, MB and Associates secured frequent news coverage in prestigious print and digital publications:

The Wall Street Journal: Coverage in this respected financial publication increased visibility for Dr. Davis and the practice among readers interested in the professional aspects of cosmetic surgery.
Men’s Health and Women’s Health: Regular features in these magazines helped reach health-conscious individuals interested in cosmetic procedures.
The Philadelphia Inquirer: Consistent coverage in the region’s primary newspaper ensured local visibility.
Philadelphia Style Magazine and Philadelphia Magazine: As a plastic surgeon marketing agency, MB and Associates helped strengthen Dr. Davis’ image as a premium cosmetic surgeon through features in these lifestyle publications.

Results

The 15-year PR campaign for Davis Cosmetic Plastic Surgery yielded impressive and lasting results:

National Recognition:

Dr. Steven Davis became a nationally recognized expert in cosmetic surgery, with plastic surgeon marketing support from MB and Associates and regular features on major television shows.

Local Market Dominance:

The practice established itself as the leading cosmetic surgery center in the Philadelphia and South Jersey area.

Media Omnipresence:

Consistent coverage across television, print, and digital media kept Davis Cosmetic Plastic Surgery top of mind for potential clients.

Diverse Audience Reach:

The variety of media placements helped the practice appeal to a wide range of demographics, from young adults to seniors, and both men and women.

Enhanced Credibility:

Regular appearances in reputable publications like the Wall Street Journal and health-focused magazines bolstered the practice’s credibility.

Sustained Growth:

While specific figures are not provided, the consistent media presence likely contributed to steady growth in client base and revenue over the 15 years.

Thought Leadership:

Dr. Davis became a go-to expert for commentary on cosmetic surgery trends and innovations

Through a strategic, long-term plastic surgeon marketing approach, MB and Associates secured consistent national and local television appearances, along with regular print and digital media coverage. This helped build and maintain a strong media presence for Davis Cosmetic Plastic Surgery over a 15-year period.

The success of this long-term campaign demonstrates MB and Associates’ ability to develop and maintain enduring media relationships, adapt to changing media landscapes, and consistently deliver valuable exposure for their clients. This case study exemplifies the power of persistent, strategic PR efforts in building and sustaining a strong brand presence in the competitive field of cosmetic surgery.

This comprehensive, sustained PR campaign not only established Dr. Steven Davis as a nationally recognized expert in cosmetic surgery but also strengthened the practice’s position in the Philadelphia and South Jersey markets. The diverse media strategy was an effective form of marketing for plastic surgeons, helping Davis Cosmetic Plastic Surgery remain visible to a wide range of potential clients across various demographics.