Case Study /
Airport Marina Counseling
MB & Associates Helps Airport Marina Counseling Services' Make an Impact On the Community
Client
Airport Marina Counseling Services
Locations
Los Angeles
Background
Airport Marina Counseling Services (AMCS) is a nonprofit organization in Los Angeles providing mental health services to the community. The organization sought to increase its visibility, promote its initiatives, and strengthen its position as a vital community resource.
Objectives
MB and Associates was engaged to enhance AMCS’s public profile, promote its key initiatives, and help secure sponsorship support by positioning the agency as an essential part of the Los Angeles community.
strategy
- Local Television Media Presence
- Initiative-Focused Press Coverage
- Community Positioning for Sponsorship Support
Implementation
Local Television Media Presence:
MB and Associates focused on securing ongoing and frequent press coverage on major Los Angeles television programs. The firm successfully placed AMCS on:
- KCBS
- KCAL
- KNBC
- Fox
- Good Day LA
- Spectrum News
This consistent local media presence helped establish AMCS as a prominent and reliable source for mental health information and services in the Los Angeles area. The frequent appearances allowed AMCS representatives to discuss various mental health topics, share resources, and promote their services to a wide audience.
Initiative-Focused Press Coverage:
To highlight AMCS’s diverse programs and community engagement, MB and Associates secured targeted press coverage for specific initiatives:
- LGBTQIA-awareness: The PR firm arranged media coverage highlighting AMCS’s efforts in supporting and providing specialized services for the LGBTQIA community.
- Mental Health Awareness: MB and Associates secured press opportunities for AMCS to discuss broader mental health issues, coinciding with national mental health awareness campaigns and local initiatives.
- Annual Gala: The firm obtained media coverage for AMCS’s annual fundraising gala, increasing its profile and attracting potential donors and sponsors.
This focused approach ensured that AMCS’s key initiatives received dedicated attention, showcasing the organization’s comprehensive approach to community mental health services.
Community Positioning for Sponsorship Support:
MB and Associates developed a strategy to position AMCS as a vital part of the Los Angeles community, with the goal of securing sponsorship support. This involved:
- Highlighting Community Impact: Through media appearances and press releases, the firm emphasized AMCS’s role in addressing critical mental health needs in the community.
- Showcasing Partnerships: MB and Associates arranged coverage that highlighted AMCS’s collaborations with other local organizations, demonstrating its integral role in the community support network.
- Expert Positioning: The firm positioned AMCS staff as local experts on mental health issues, further cementing the organization’s importance to the community.
Results
The comprehensive PR campaign for Airport Marina Counseling Services yielded significant outcomes:
Increased Media Visibility:
AMCS gained frequent and consistent coverage on major Los Angeles television stations, significantly increasing its local visibility.
Enhanced Public Awareness:
The regular media presence helped raise public awareness about mental health issues and the services provided by AMCS.
Initiative Promotion:
Targeted press coverage successfully highlighted AMCS’s key initiatives, including LGBTQIA-awareness and mental health awareness programs.
Gala Promotion:
Media coverage of the annual gala likely contributed to increased attendance and fundraising success.
Strengthened Community Position:
The PR efforts effectively positioned AMCS as a vital community resource, enhancing its reputation and credibility.
Sponsorship Support:
While specific figures are not provided, the improved community positioning likely helped secure increased sponsorship support for AMCS.
Expanded Reach:
The diverse media coverage probably led to an increase in clients seeking AMCS’s services.
Through a strategic combination of consistent local television presence, initiative-focused press coverage, and community-centric positioning, MB and Associates successfully elevated the profile of Airport Marina Counseling Services in Los Angeles. The PR firm’s efforts ensured that AMCS received significant attention across various local media outlets, effectively promoting its services and key initiatives.
This case study demonstrates MB and Associates’ ability to create and execute comprehensive, locally-focused PR strategies that can effectively promote nonprofit organizations, raise awareness for important causes, and foster community support. The success of this campaign highlights the power of consistent, targeted media engagement in building and maintaining a strong community presence for nonprofit organizations.
By securing ongoing media coverage and positioning AMCS as a vital community resource, the campaign not only increased public awareness of mental health issues but also strengthened the organization’s standing in the community. This enhanced position likely contributed to increased sponsorship support, reinforcing AMCS’s ability to provide crucial mental health services to the Los Angeles community.