Home / Case Studies / SR Plastic Surgery
Getting SR Plastic Surgery, P.C. to National Prominence
Client
SR Plastic Surgery, P.C.,
Dr. Smita Ramanadham
Locations
Montclair and East Brunswick, NJ
Background
SR Plastic Surgery, P.C., led by Dr. Smita Ramanadham, is a premier plastic surgery practice with locations in Montclair and East Brunswick, New Jersey. Despite its strong expertise, facilities, and treatments, the practice struggled to build its public profile and PR presence beyond the local market. After partnering with MB and Associates, we identified gaps in its plastic surgery marketing that were limiting its ability to reach and engage potential patients. Our goal was to strengthen her public profile, expand her reach beyond the local market, and position her as a trusted expert in plastic surgery and skincare.
Objectives
- Build Dr. Ramanadham’s authority as a trusted expert in plastic surgery and skincare through strategic plastic surgery public relations across the New York metropolitan area.
- Increase visibility through prominent local and national healthcare and lifestyle publications and media channels.
- Strengthen SR Plastic Surgery’s reputation, credibility, and visibility on a national level.
strategy
MB and Associates developed a multifaceted PR strategy to achieve these objectives:
- Local Media Engagement:
The PR firm identified prominent local television and print media outlets in the New York area. As part of its plastic surgery PR strategy, the team positioned Dr. Ramanadham as an expert commentator on the latest plastic surgery and skincare trends, providing timely, relevant insights to journalists and producers. - National Media Outreach:
As a plastic surgeon marketing agency, MB and Associates leveraged Dr. Ramanadham’s expertise and charisma to target national television shows and publications, securing high-profile appearances and features. - Trend Monitoring and Rapid Response:
We kept up with emerging trends and breaking news in the plastic surgery and skincare industries. This helped us quickly pitch Dr. Ramanadham as an expert commentator on timely topics as part of our plastic surgery PR efforts. - Content Development:
At MB and Associates, we worked closely with Dr. Ramanadham to develop soundbites on plastic surgery and skincare to support media outreach and address audience questions.
execution
Local Media Coverage:
As a plastic surgery marketing agency, MB and Associates successfully helped Dr. Ramanadham secure regular appearances on major New York television networks, including:
- Fox5
- CBS2
- WPIX11
- ABC7
These appearances covered a wide range of topics, from non-invasive cosmetic procedures to the latest advancements in surgical techniques.
We also secured a feature for Dr. Ramanadham in the New York Post, where she provided expert commentary on trending cosmetic procedures and skincare routines.
National Media Presence:
After achieving success with local media coverage, MB and Associates expanded its efforts to secure national media opportunities. The team’s efforts resulted in:
- An appearance on the Tamron Hall Show, where Dr. Ramanadham discussed common misconceptions about plastic surgery and provided insights into emerging trends.
- A feature on Mornings on Merit, allowing Dr. Ramanadham to showcase her expertise to a broader audience and discuss the importance of patient education in plastic surgery.
- Coverage in the Daily Mail, where Dr. Ramanadham commented on celebrity plastic surgery trends and provided advice for those considering cosmetic procedures.
- A feature in Allure Magazine, positioning Dr. Ramanadham as an authority on skincare and non-invasive cosmetic treatments.
Results
The PR campaign orchestrated by MB and Associates yielded desired results for SR Plastic Surgery, P.C. and Dr. Smita Ramanadham:
Increased Visibility:
Our tested plastic surgeon marketing efforts helped Dr. Ramanadham receive the recognition she deserves as an expert in the field of plastic surgery and skincare. Regular appearances on New York television networks further enhanced her visibility and credibility.
Enhanced Credibility:
Features in respected publications like the New York Post and Allure Magazine reinforced Dr. Ramanadham’s credibility and expertise.
National Recognition:
Appearances on the Tamron Hall Show and Mornings on Merit, along with coverage in the Daily Mail, expanded Dr. Ramanadham’s influence beyond the New York metropolitan area.
Brand Elevation:
The consistent media presence elevated the SR Plastic Surgery, P.C. brand, positioning it as a leading practice in the competitive field of plastic surgery.
Patient Engagement:
The increased media exposure led to a significant uptick in patient inquiries and consultations at both the Montclair and East Brunswick locations.
MB and Associates’ strategic PR campaign successfully transformed Dr. Smita Ramanadham from a local plastic surgeon into a nationally recognized expert in her field. By securing a mix of local and national media coverage, the PR firm significantly enhanced the visibility and credibility of SR Plastic Surgery, P.C.
This study demonstrates MB and Associates’ ability to develop and execute a comprehensive media strategy that delivers tangible results for medical professionals seeking to build their brand and expand their influence.