Case Study /
SR Plastic Surgery
Getting SR Plastic Surgery, P.C. to National Prominence
Client
SR Plastic Surgery, P.C.,
Dr. Smita Ramanadham
Locations
Montclair and East Brunswick, NJ
Background
SR Plastic Surgery, P.C., led by Dr. Smita Ramanadham, is a premier plastic surgery practice with locations in Montclair and East Brunswick, New Jersey. Recognizing the importance of media exposure in establishing credibility and attracting patients, Dr. Ramanadham partnered with MB and Associates to enhance her public profile and position herself as a leading expert in plastic surgery and skincare.
Objectives
- Establish Dr. Ramanadham as a go-to expert for plastic surgery and skincare trends in the New York metropolitan area.
- Secure regular media appearances and features in prominent local and national outlets.
- Elevate SR Plastic Surgery’s brand recognition and reputation on a national scale.
strategy
MB and Associates developed a multifaceted PR strategy to achieve these objectives:
- Local Media Engagement: The PR firm identified key local television and print media outlets in the New York area. They positioned Dr. Ramanadham as an expert commentator on the latest trends in plastic surgery and skincare, offering timely and relevant insights to journalists and producers.
- National Media Outreach: Leveraging Dr. Ramanadham’s expertise and charisma, MB and Associates targeted national television shows and publications to secure high-profile appearances and features.
- Trend Monitoring and Rapid Response: The PR team stayed abreast of emerging trends and breaking news in the plastic surgery and skincare industries. This allowed them to quickly pitch Dr. Ramanadham as an expert commentator on timely topics.
- Content Development: MB and Associates worked closely with Dr. Ramanadham to develop engaging talking points and educational content that would resonate with both media outlets and their audiences.
execution
Local Media Coverage:
MB and Associates successfully secured regular appearances for Dr. Ramanadham on major New York television networks, including:
- Fox5
- CBS2
- WPIX11
- ABC7
These appearances covered a wide range of topics, from non-invasive cosmetic procedures to the latest advancements in surgical techniques. The PR team also arranged for Dr. Ramanadham to be featured in the New York Post, providing expert commentary on trending cosmetic procedures and skincare routines.
National Media Presence:
Building on the success of local media coverage, MB and Associates expanded their efforts to secure national media opportunities. Their efforts resulted in:
- An appearance on the Tamron Hall Show, where Dr. Ramanadham discussed common misconceptions about plastic surgery and provided insights into emerging trends.
- A feature on Mornings on Merit, allowing Dr. Ramanadham to showcase her expertise to a broader audience and discuss the importance of patient education in plastic surgery.
- Coverage in the Daily Mail, where Dr. Ramanadham commented on celebrity plastic surgery trends and provided advice for those considering cosmetic procedures.
- A feature in Allure Magazine, positioning Dr. Ramanadham as an authority on skincare and non-invasive cosmetic treatments.
Results
The PR campaign orchestrated by MB and Associates yielded impressive results for SR Plastic Surgery, P.C. and Dr. Smita Ramanadham:
Increased Visibility:
Regular appearances on New York television networks established Dr. Ramanadham as a recognizable expert in the field of plastic surgery and skincare.
Enhanced Credibility:
Features in respected publications like the New York Post and Allure Magazine reinforced Dr. Ramanadham’s credibility and expertise.
National Recognition:
Appearances on the Tamron Hall Show and Mornings on Merit, along with coverage in the Daily Mail, expanded Dr. Ramanadham’s influence beyond the New York metropolitan area.
Brand Elevation:
The consistent media presence elevated the SR Plastic Surgery, P.C. brand, positioning it as a leading practice in the competitive field of plastic surgery.
Patient Engagement:
The increased media exposure led to a significant uptick in patient inquiries and consultations at both the Montclair and East Brunswick locations.
MB and Associates’ strategic PR campaign successfully transformed Dr. Smita Ramanadham from a local plastic surgeon into a nationally recognized expert in her field. By securing a mix of local and national media coverage, the PR firm significantly enhanced the visibility and credibility of SR Plastic Surgery, P.C.
This case study demonstrates MB and Associates’ ability to develop and execute a comprehensive media strategy that delivers tangible results for medical professionals seeking to build their brand and expand their influence.