Case Study /
Gayle Jennings-O’Byrne
Strategic PR for Gayle Jennings-O’Byrne & Wocstar Capital
Client
Gayle Jennings-O’Byrne , CEO, Wocstar Capital; Co-Founder, Wocstar Fund
Background
Gayle Jennings-O’Byrne, is CEO of Wocstar Capital and Co-Founder of Wocstar Fund.
Objectives
Position Gayle as a leading VC voice and amplify Wocstar’s mission to attract investors/entrepreneurs.
The Challenge
Establish credibility for Wocstar’s unique arbitrage strategy (focusing on women of color in fintech) and elevate Gayle’s multifaceted profile (Wall Street veteran, VC, diversity champion) in a crowded market.
Strategy ("Proof & Platform")
1. Position Gayle as Key Expert: On VC trends, investing in diverse founders (especially WoC), and fintech innovation.
2. Showcase Portfolio Success: Use Wocstar company wins as tangible proof of the fund’s strategy.
3. Leverage Prestige: Highlight major accolades (Forbes, Business Insider) and appointments (Tri Delta Board).
4. Targeted Outreach: Secure profiles, commentary, podcasts (business/tech), and high-impact speaking engagements.
Execution
- Pitched Gayle for expert commentary tied to breaking tech/finance news and diversity trends.
- Proactively placed success stories of Wocstar portfolio companies in key media.
- Aggressively pitched profile pieces, podcasts, and conference speaking opportunities.
- Announced new accolades (Forbes 50 Over 50: Investing 2024, Business Insider Top Black VC 2024) widely
Results
MB and Associates Strategic PR for Gayle Jennings-O’Byrne & Wocstar Capital impressive results:
Top-Tier Broadcast Media Presence:
Secured placement on Forbes 50 Over 50: Investing List (2024) and Business Insider Top Black VCs List (2024).
Coverage in Leading Outlets:
Generated significant coverage for Wocstar portfolio companies in Forbes, Barron’s, AP News, and CBS 24/7.
High-Profile Speaking & Podcasts:
Landed high-profile podcast interviews and secured key speaking engagements on VC/fintech/diversity.
Leadership Spotlights:
Secured profile pieces highlighting Gayle’s journey and Wocstar’s model.
Boosted Market Interest:
Increased inbound interest from potential LPs and entrepreneurs, strengthening Wocstar’s position.
Elevated Industry Visibility:
Solidified Gayle’s reputation as a top VC voice and significantly raised Wocstar’s visibility and authority.
recognized VC leader and propelled Wocstar Capital into the spotlight. By
leveraging Gayle’s expertise, Wocstar’s portfolio successes, and prestigious
accolades, the campaign delivered high-impact media coverage and speaking
platforms, directly supporting business growth and mission advancement.