MB and Associates Public Relations

Case Study /

Carol Enneking

A Partnership in Elevating a National Brand

Client

Carol Enneking , Entrepreneur, Speaker and Author

Locations

Background

Carol Enneking, is a dynamic force in the world of executive leadership and talent management. With a rich career that spans senior roles in major corporations, entrepreneurial success as a business owner, and impactful collaborations with over 100 companies, Carol brings a wealth of experience to her clients. As an executive coach, she specializes in guiding women to achieve a sustainable work- life balance.
Her passion lies in helping businesses unlock their full potential by leveraging talent, learning, and culture to deliver outstanding results through their people. Beyond her corporate and entrepreneurial endeavors, Carol is a published author, a sought-after keynote speaker, and the founder of a thriving online virtual community.
At her core, Carol is driven by her family—her husband Eric, their children Bradley and Bethany, bonus daughter Alyssa, and their beloved Great Pyrenees, Molly. Her diverse interests, from 70s and 80s music and live concerts to history and travel, inform her relatable and holistic approach to coaching and leadership.

Opportunity

As a corporate executive turned entrepreneur, author, and speaker, Carol Enneking possessed a powerful message and a compelling personal brand. However, her diverse activities required a cohesive and strategic public relations approach to maximize her reach and impact. The challenge was to create a unified brand presence that would resonate on a national scale, seamlessly integrating her speaking engagements, book promotions, and coaching business.

Objectives

MB and Associates was tasked with elevating Carol’s profile, transforming her expertise into a nationally recognized brand, and coordinating a multi-faceted promotional strategy to coincide with her extensive travel and speaking schedule. The goal was to secure high-value media opportunities and book signings that would amplify her message and drive growth across all her professional platforms.

strategy

MB and Associates developed a comprehensive, multi-channel public relations strategy designed to build Carol Enneking’s brand authority and visibility. The approach was twofold:

1. Integrated Event & Media Promotion: The core of the strategy was to synchronize PR efforts with Carol’s existing speaking and travel calendar. For every keynote address or workshop, MB and Associates would build a localized media campaign, securing opportunities that would position her as a leading expert in each market she visited. This included arranging book signings at local bookstores and venues to create synergistic marketing moments.

2. Consistent, High-Profile Media Placement: Beyond event-based promotion, the strategy focused on securing ongoing media coverage in top-tier print, digital, and broadcast outlets. The objective was to establish Carol as a go-to thought leader on topics of executive coaching, women in leadership, and work-life balance. This involved targeted pitching to national and major-market media, including prominent networks like Fox, ABC, CBS, and Newsmax.

Execution and Results​

MB and Associates executed a targeted and relentless PR campaign that yielded significant results, cementing Carol Enneking’s status as a leading voice in her field.

Top-Tier Broadcast Media Presence:

MB and Associates successfully secured a steady stream of high-profile television appearances for Carol in various markets she traveled to for speaking engagements or book tours. These segments on networks like Fox, ABC, and CBS, along with national outlets such as Newsmax, provided a powerful platform to share her expertise with millions of viewers.

Strategic Book Tour Integration:

The agency masterfully coordinated Carol’s book promotion with her speaking schedule. By proactively scheduling book signings and local media interviews in cities where Carol was speaking, MB and Associates ensured maximum exposure and engagement. This created a powerful feedback loop where speaking events drove book sales and media appearances promoted both.

Broadened Reach Through Print and Digital:

The campaign extended beyond broadcast, with MB and Associates securing valuable placements in a variety of print and digital publications on a national level. These features and interviews further established her credibility and reached a diverse audience of business leaders and aspiring professional women.

The partnership between Carol Enneking and MB and Associates stands as a testament to the power of strategic public relations in building a national brand. By seamlessly integrating media outreach, event promotion, and book marketing, MB and Associates created a cohesive and powerful narrative that significantly amplified Carol’s reach and influence. The tailored, proactive approach ensured that Carol’s message resonated in every market she entered, solidifying her reputation as a premier executive coach, author, and speaker.

Leave a Reply

Your email address will not be published. Required fields are marked *