Case Study /
LifeTime Fitness
Generate buzz and media coverage for the grand openings of New LifeTime Fitness Clubs
Client
LifeTime Fitness
Locations
Mount Laurel, NJ; Princeton, NJ; King of Prussia, PA
Background
Objectives
MB and Associates aimed to generate significant buzz and media coverage for the grand openings of new LifeTime Fitness clubs in Mount Laurel, NJ, Princeton, NJ, and King of Prussia, PA. Additionally, they were tasked with maintaining an ongoing media presence for club activities and offerings, while highlighting special events at the clubs.
strategy
- The PR firm developed a comprehensive strategy to achieve LifeTime Fitness’s objectives. For the grand openings, MB and Associates coordinated extensive media outreach campaigns for each club. They organized press events and facility tours, inviting local journalists and influencers to experience the state-of-the-art amenities firsthand. These events showcased the clubs’ unique features and positioned LifeTime Fitness as a premium destination for health and wellness enthusiasts.
- To maintain regular media coverage, MB and Associates crafted compelling pitches about the clubs’ popular fitness classes, including HIIT, yoga, spin, and personal training. They highlighted the expertise of LifeTime’s instructors and the benefits of these programs for members. The PR team also focused on the clubs’ nutrition programs, emphasizing how they complemented the fitness offerings to provide a holistic approach to health and wellness.
- Recognizing the importance of family-friendly offerings, MB and Associates developed targeted PR strategies for the clubs’ kids’ activities and facilities. They pitched stories that showcased the range of programs available for children, from fitness classes to educational activities, positioning LifeTime Fitness as a destination for the whole family.
- Special events at the clubs provided additional opportunities for media coverage. MB and Associates created tailored PR plans for each event, inviting local media to attend and cover these occasions. This approach helped to maintain the clubs’ visibility in the community and showcase the diverse range of activities and experiences available to members.
Results
The PR campaign spearheaded by MB and Associates yielded impressive results across all three LifeTime Fitness locations. The grand openings received extensive media coverage, generating excitement and awareness in each local community. This initial buzz translated into strong membership inquiries and sign-ups during the crucial launch period.
Following the successful openings, the ongoing PR efforts maintained a consistent media presence for the clubs. Regular features on fitness classes and nutrition programs appeared in local newspapers, lifestyle magazines, and online publications. These stories highlighted the variety and quality of LifeTime Fitness’s offerings, reinforcing its position as a premium health club option in the area.
The focus on kids’ clubs and activities resonated well with local family-oriented media outlets. Parenting magazines and family-focused blogs frequently featured LifeTime Fitness, praising the clubs’ commitment to providing engaging and healthy activities for children. This coverage helped to attract families and position the clubs as more than just fitness centers, but as community hubs for health and wellness.
Special events at the clubs consistently garnered media attention, keeping LifeTime Fitness in the public eye throughout the year. From charity fundraisers to fitness challenges and seasonal celebrations, these events provided fresh angles for media coverage and showcased the clubs’ engagement with their local communities.
MB and Associates’ comprehensive PR strategy for LifeTime Fitness demonstrated the firm’s ability to successfully launch and maintain effective campaigns across multiple locations. By focusing on various aspects of the clubs’ offerings – from fitness classes and nutrition to kids’ activities and special events – the PR firm ensured a steady stream of positive media coverage. This sustained visibility helped LifeTime Fitness establish strong brand recognition and member engagement in the competitive New Jersey and Pennsylvania markets.