Case Study /
Baldante & Rubenstein, P.C.
Showcasing Baldante & Rubenstein, P.C.'s Digital Presence and Media Coverage
Client
Baldante & Rubenstein, P.C., Philadelphia
Locations
Background
Objectives
MB and Associates was engaged to develop and implement a comprehensive PR strategy for Baldante & Rubenstein, P.C. The goals were to increase the firm’s visibility on social media platforms, highlight the attorneys’ achievements, and secure media coverage for the firm’s successful cases.
strategy
- Social Media Campaign
- Media Relations for Case Coverage
Implementation
Social Media Campaign:
MB and Associates developed and executed a targeted social media campaign to showcase the firm’s accolades and attorneys’ achievements. The campaign included
Content Creation: Developing engaging posts highlighting:
– Firm accolades (e.g., rankings, awards)
– Individual attorney achievements (e.g., speaking engagements, publications, recognitions)
– Successful case outcomes- Platform Selection: Utilizing appropriate social media platforms such as LinkedIn, Twitter, and Facebook to reach both potential clients and legal professionals.
- Consistent Posting: Maintaining a regular posting schedule to keep the firm’s profile active and engaging.
- Engagement Strategy: Encouraging attorneys to share and engage with the content, expanding the reach of each post.
- Visual Content: Creating infographics, short videos, or other visual content to make complex legal information more accessible and shareable.
Media Relations for Case Coverage:
MB and Associates implemented a media relations strategy to secure coverage of Baldante & Rubenstein's successful cases. This included:
- Press Release Development: Crafting compelling press releases for noteworthy case outcomes.
- Media Outreach: Building and maintaining relationships with journalists at legal publications and regional news outlets.
- Expert Commentary: Positioning the firm’s attorneys as expert sources for legal stories, even when not directly related to their cases.
- Targeted Pitching: Tailoring story angles to suit different publications, from specialized legal journals to broader regional newspapers.
Results
The comprehensive PR campaign for Baldante & Rubenstein, P.C. yielded significant outcomes:
Enhanced Social Media Presence:
The firm’s social media profiles saw increased engagement, followers, and shares, expanding its digital footprint.
Improved Brand Recognition:
Regular showcasing of accolades and achievements helped solidify the firm’s reputation for excellence.
Increased Visibility of Attorneys:
Individual attorneys gained recognition as thought leaders in their areas of expertise.
Extensive Media Coverage:
The firm secured a “plethora of media” coverage in both legal and regional publications, including:
– The Philadelphia Business Journal
– The Philadelphia Inquirer
– The Courier Post
Showcased Success:
Media coverage of won cases demonstrated the firm’s track record of success to potential clients.
Broader Reach:
Coverage in regional publications helped the firm reach a wider audience beyond the legal community.
Credibility Boost:
Features in respected publications like The Philadelphia Inquirer likely enhanced the firm’s credibility among potential clients and peers.