Case Study /
Joel Waldman
Launching "Surviving the Survivor" - A Multi-City Book Promotion Campaign
Client
Joel Waldman, Author and Podcast Host
Locations
Background
Objectives
MB and Associates was tasked with orchestrating a successful book launch for “Surviving the Survivor,” focusing on creating impactful events and securing extensive media coverage across various markets.
strategy
- Multi-City Book Event Tour
- Diverse Venue Selection
- Targeted Media Outreach
Implementation
Multi-City Book Event Tour:
MB and Associates designed and executed a comprehensive book tour spanning multiple cities. The tour included 16 successful book events, carefully planned to maximize exposure and engagement with potential readers. The events were strategically scheduled to build momentum and maintain media interest throughout the launch period.
Diverse Venue Selection:
To create unique experiences and attract diverse audiences, the PR firm selected a variety of venues for the book events:
- Museums: These venues lent an air of cultural significance to the events, potentially tying into themes from the book.
- Specialized Venues: Carefully chosen locations that resonated with the book’s themes or the author’s background.
- Bookstores: Traditional book signing events at popular bookstores to engage with dedicated readers and book enthusiasts.
This diverse approach ensured that “Surviving the Survivor” reached a broad spectrum of potential readers, from academic circles to general book lovers.
Targeted Media Outreach:
MB and Associates implemented a robust media strategy, securing a multitude of press placements across various markets:
- National Coverage: The firm secured national media attention to establish the book’s broader relevance and appeal.
- Local Press in Key Markets: Focused efforts in major cities including:
- Los Angeles
- New York City
- Miami
- Chicago
- Atlanta
- International Coverage: Expanded the book’s reach by securing press in:
– Israel
– Canada
This multi-layered approach ensured that “Surviving the Survivor” received attention not only in major U.S. markets but also gained international recognition.
Results
The comprehensive PR campaign for “Surviving the Survivor” yielded significant outcomes:
Successful Event Execution:
All 16 book events were successfully conducted, with high attendance rates and positive audience engagement.
Diverse Audience Reach:
The variety of venues attracted different audience segments, broadening the book’s appeal.
Extensive Media Coverage
The campaign secured numerous press placements across multiple cities and countries, significantly increasing the book’s visibility.
Market Penetration:
Strong presence in key U.S. markets (Los Angeles, New York City, Miami, Chicago, Atlanta) as well as international markets (Israel and Canada).
Author Profile Enhancement:
The extensive tour and media coverage elevated Joel Waldman’s profile as an author and thought leader.
Book Sales Boost:
While specific sales figures are not provided, the wide-reaching campaign likely contributed to strong initial sales and ongoing interest in the book.
Platform for Future Works:
Platform for Future Works: The successful launch created a solid foundation for promoting Waldman’s future books or projects.
Through a strategic combination of a well-executed multi-city event tour, diverse venue selection, and targeted media outreach, MB and Associates successfully launched Joel Waldman’s “Surviving the Survivor.” The PR firm’s efforts ensured that the book received significant attention across various markets, both domestically and internationally.
By securing a multitude of press placements and organizing engaging events in museums, specialized venues, and bookstores, the campaign not only promoted the book effectively but also established Joel Waldman as a notable voice in his field. The success of this launch campaign demonstrates MB and Associates’ ability to create and execute comprehensive, multi-faceted PR strategies that can effectively promote authors and their works across diverse markets and audience segments.