Case Study /
Infor
Elevating Industry Thought Leadership In Cloud Solutions and Generative AI
Client
Infor
Locations
New York City
Background
Objectives
MB and Associates was tasked with enhancing Infor’s public profile, showcasing its expertise in cloud solutions and Generative AI, and increasing its media presence across multiple industries.
strategy
- Thought Leadership Positioning
- Industry-Specific Media Engagement
- Event Promotion and Coverage
Implementation
Thought Leadership Positioning:
MB and Associates developed a comprehensive strategy to position Infor as a thought leader in cloud solutions and Generative AI. This involved crafting compelling narratives about Infor’s innovative technologies and their impact on various industries. The firm secured a multitude of top-tier press placements in prestigious publications such as Women’s Wear Daily, Forbes, Fortune, and Barron’s. These placements not only highlighted Infor’s technological prowess but also demonstrated its relevance to a wide range of business sectors.
The PR team worked closely with Infor’s executives and technical experts to develop insightful content that showcased the company’s deep understanding of industry challenges and its innovative solutions. This approach helped to establish Infor as a visionary company at the forefront of technological advancement.
Industry-Specific Media Engagement:
Recognizing the diverse industries Infor serves, MB and Associates implemented a targeted media strategy to reach sector-specific audiences. The firm secured numerous op-ed opportunities in a variety of industry periodicals, focusing on key sectors such as manufacturing, Food & Beverage, distribution, and retail.
These op-eds allowed Infor’s experts to share in-depth insights on how cloud solutions and Generative AI are transforming specific industries. By tailoring the message to each sector, MB and Associates helped Infor demonstrate its comprehensive understanding of industry-specific challenges and its ability to provide tailored solutions.
Event Promotion and Coverage:
To further enhance Infor’s visibility and credibility, MB and Associates focused on maximizing the impact of the company’s quarterly conferences. The PR firm employed a two-pronged approach:
- Pre-event promotion: The team created buzz around upcoming conferences through press releases, social media campaigns, and targeted outreach to relevant media outlets.
- On-site coverage: MB and Associates secured attendance from top-tier journalists at these events. They facilitated interviews between Infor executives and key media representatives, ensuring comprehensive coverage of the conferences.
The PR team also spearheaded news coverage of these events, crafting compelling narratives that highlighted key announcements, product launches, and industry insights shared during the conferences. This approach ensured that Infor’s message reached a wide audience, even beyond the event attendees.
Results
The multifaceted PR campaign yielded significant results for Infor:
Enhanced Thought Leadership:
Infor was successfully positioned as a thought leader in cloud solutions and Generative AI, with numerous high-profile media placements reinforcing this status.
Increased Media Visibility:
The company gained substantial coverage in top-tier publications, significantly increasing its visibility among business leaders and decision-makers.
Industry-Specific Recognition:
Through targeted op-eds and sector-specific coverage, Infor established itself as a knowledgeable and reliable partner across multiple industries.
Elevated Event Profile:
Infor’s quarterly conferences gained increased attention and coverage, becoming must-attend events for industry insiders and media representatives.
Broader Market Reach:
The diverse media strategy helped Infor reach new potential clients across various sectors, potentially opening up new business opportunities.
Strengthened Brand Reputation:
Consistent, high-quality media coverage enhanced Infor’s reputation as an innovative and trustworthy technology partner.
Through a strategic combination of thought leadership positioning, industry-specific media engagement, and effective event promotion, MB and Associates successfully elevated Infor’s profile in the competitive tech industry. The campaign not only positioned Infor as a leader in cloud solutions and Generative AI but also established a strong foundation for continued growth and influence across multiple sectors. By securing top-tier media coverage and facilitating meaningful industry discussions, the PR firm helped Infor solidify its status as a visionary company shaping the future of business technology.